Trusted by 100+ sports & events properties and brands worldwide
SQWAD builds the fan activations that fill stadiums with participation, capture consented leads, deliver sponsor offers that actually get redeemed, and produce documented ROI.
This is what "engagement" looks like when it has receipts.
Drive Engagement
10M+
Fan plays & leads created through the platform.
Proven to captivate fans in stadiums across the globe.
Earn 1st-Party Data
78%
Average opt-in rate from engaged fans.
Fans who play want to be contacted. That's not a coincidence.
Send Offers that Drive Sales
98%
Average email open rate on SQWAD offer emails.
Fans open the email because they won it. Not because the subject line is clever.
Change the way you activate your sponsorships.
Welcome to SQWAD — a platform that allows you to create and launch engaging sponsorship activations in minutes. Launch with a simple QR code on-site or a link on social media.
Our activations make sponsorships interactive, measurable, and revenue-driving. Transforming your static sponsorship inventory into performance marketing.
It's the operating system for monetizing live audience attention.
The Problem We Solve
The sports sponsorship industry has been measuring the wrong things for twenty years. Reach. Impressions. Estimated audience size. These metrics feel safe because they're large and unverifiable. They're also useless when a CFO asks what the investment produced.
SQWAD changes that. We replace estimates with documented results.
Before SQWAD
Logos on signage. Estimated reach. Brand recall surveys. No leads. No attribution. No reason to renew except inertia.
Gameday Activations
Custom-designed activations built from your brand DNA — not a template. Scratch & Win, Shuffle, Prediction, Live Poll. 91% scan-to-play. 57% peak stadium participation. The kind of numbers a passive logo can't produce.
Before SQWAD
Paper coupons in seat backs. 95% bin rate. Zero lead data. No proof the offer moved a single product.
Earned Offers + Lead Capture
78% opt-in rate. 98% email open rate. 3× redemption lift. Because an offer delivered to a fan who just won it is a prize — not a promotion. And prizes get kept.
Before SQWAD
"Strong impressions." Brand awareness indices. Post-campaign decks nobody reads twice. Renewals built on relationships, not results.
Documented ROI
Fan captured lead, offer sent, offer opened, offer redeemed, sale attributed. A documented chain from the scoreboard to the sale. 6.8× average sponsor ROI. The report your sponsor presents to their CFO without a methodology disclaimer.
Sponsorship Activations That Convert.
Real campaigns. Real fans. Real revenue results.
Every SQWAD activation runs the same flywheel — fan participates, fan opts in, offer lands in inbox, offer gets redeemed. The platform automates every step and documents every transition. Your team sets it up once. The attribution runs all season.
Scratch to Drive Offer Redemptions.
Instant-win gameplay that turns curiosity into in-store action & purchases.
Mascot Moments into
Engagement.
A counting game that captures fan data in real-time during breaks in your game.
Turned a Rivalry Game
Into a Lead Engine.
A regional brand activated, driving massive fan participation and building a highly engaged owned audience.
Game Day Bingo That
Captures High-Intent Leads.
Real-time participation that transforms stadium excitement into owned audience growth.
"The customer acquisition from SQWAD's platform has generated a proven ROI that rivals our Meta marketing. Thanks to this partnership we are now exploring marketing activations we otherwise couldn’t justify"
Jon Loomis -Baseballism - CFO
SQWAD works for every party in a sponsorship relationship — because when one side wins, all three do. Find your seat at the table.
Brand Sponsors
You're Paying for the Crowd. Start Owning the Relationship.
Banks, QSRs, auto dealers, insurance brands — your stadium spend should be a direct acquisition channel. Not a line item your CFO questions every renewal cycle.
Sports Properties
Give Your Sponsors a Reason to Renew. And Increase.
Teams, venues, and leagues — your sponsors are under pressure to prove ROI on every dollar. SQWAD makes your inventory worth more by turning it into a measurable revenue channel. Sponsors who get results don't leave.
Agencies
The agencies that keep clients and win new ones are the ones that can show up with a revenue number — not a media value equivalency report. SQWAD is the activation layer that makes your strategy measurable and your clients loyal.
Platform
Easy to Customize. Easy to Build. Easy to ROI.
Build and launch game-changing activations. No hassle, no tech headaches.
Designed to engage fans and drive real action. Because the goal isn’t just interaction. It’s conversion.
One Process.
Every Audience Wins.
Whether you're the brand spending the budget, the property selling the inventory, or the agency managing both — the platform works the same way. The value lands differently depending on where you sit.
01
Activate on Gameday
Deploy branded fan activations — QR codes, Social Posts, in-app prompts — at the peak of fan excitement. Properties sell the inventory. Brands own the moment. Agencies orchestrate both.
02
Capture the Fan
Every interaction creates a named, opted-in contact with rich context. Brands get a pipeline. Properties prove fan engagement. Agencies get the data that wins the next pitch.
03
Deliver the Offer
Trigger personalized brand messages at exactly the right moment. The brand converts. The property looks like they delivered. The agency has a case study to write.
04
Prove the Revenue
Every conversion attributed to the exact activation that drove it. The brand justifies the spend. The property justifies the price. The agency justifies the retainer.
Build emotionally engaging activations that fans can’t ignore on game day.
In today’s game day noise, the average gets ignored. We don’t do templates. We help you create custom, head-turning experiences built from the ground up to reflect your brand, not someone else's template.
Grow your owned audience with fans who are ready to convert.
Reaching fans isn’t enough. You need to know who’s ready to buy. Our segmentation engine identifies high-intent fans based on real behavior, so you can build an owned audience that drives real ROI, not just impressions.
Send offers that drive traffic and sales.
Send branded offers straight to fans’ inboxes—and track every step from send to redemption. Fully integrated with your POS, so you see exactly what drives results.
Finally, prove the true ROI of your sponsorships.
No more vague awareness stats or top-of-funnel vanity metrics. Our custom reporting shows the full journey—from first impression to final purchase—so you can finally measure what matters and prove the true impact of your sports partnerships.
"Over the past two years, our partnership with SQWAD has been outstanding. Their platform has enabled us to bring fresh, engaging elements to our in-game activations at championship events. "
Teall Properties Group
“Thanks to some quick work from the SQWAD crew, we were able to launch a full journey in just three days. The campaign also had our strongest 5-day average for new loyalty account creations this season.”
Mall of America
Trusted by 100+ of the Best in the Sponsorship Industry.
Over 100 brands and sports properties trust SQWAD to make their sponsorships work harder. From college programs to national brands, they use our activations to drive engagement, capture data, and convert fans into customers.
Because in today’s game, awareness isn’t enough—you need results.
More Results.
Better Partnerships.
Ready to transform your sponsorships? Fill out this form, and we’ll walk you through the platform and what’s worked for other clients.
See how it works in a 30-minute walkthrough. No pitch. No commitment. Just what's possible.
© SQWAD 2026. Built with 🍺 & 🏟 in Portland, OR.
