Turning stadium foot traffic into repeat customers can be challenging. How can retail brands ensure the relationship lasts long after the game ends?
Baseballism leveraged SQWAD's activations to transform game-day fans into loyal customers through interactive engagement.
Learn How Below 👇
The Goal:
Find a way to turn their sports sponsorships and storefronts into a tool that transforms visitors into loyal customers.
It's one thing to have presence in a stadium. It's another to give away discounts. But how can we build relationships with fans in the stadiums that we sponsor as retail sponsors?
This is what Baseballism was looking to accomplish. How could they turn that passion that sports brought and transform it into customer relationships and repeat purchases? How could they turn their sponsorship investment and storefront real estate into sustainable revenue for the brand?
SQWAD's Scratch & Win was the perfect activation to help drive value, relationships, and new revenue.
Baseballism tackled the challenge head-on by implementing SQWAD's Scratch & Win at their retail stores and MLB Spring Training events. This strategic initiative transformed casual visitors into engaged customers, offering an authentic and captivating experience.
The campaign significantly expanded Baseballism's digital audience by attracting fans from both store traffic and stadium visits, resulting in a notable boost in sales and ensuring a seamless shopping journey. By leveraging interactive technology, Baseballism heightened customer engagement and drove sales growth.
Most importantly, this approach converted occasional visitors into loyal, dedicated purchasers, solidifying their connection to the Baseballism brand.
The Campaign
Baseballism Flag Man's Golden Ticket
The Flag Man Golden Ticket Scratch & Win was posted via QR code at MLB Spring Baseball games and in the front of their storefronts as visitors walked in. Fans scanned a QR code and entered an email and phone number to register.
They also had the ability to opt-in to receive promotional text messages and emails from Baseballism to help continue the engagement long after their visit.
From there, Fans received digital cards that they scratched off with their fingers right on their phones. Scratching revealed Baseballism discounts & prizes sent right to their email for easy & instant redemption.
With the newly expanded audience, Baseballism adeptly re-engaged consumers through carefully targeted email and text follow-up promotions.
This approach facilitated a deeper connection with customers, driving increased sales and enhancing brand loyalty.
As a result, Baseballism saw a significant uptick in both repeat purchases and customer engagement.
With help from SQWAD, Baseballism was able to show tangible results and drive new sales for the brand.
Request a demo and we’ll show you why some of the biggest teams in sports utilize SQWAD to create contests that drive new sponsorship revenue.
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