Eyeballs were never the right metric...

but at least they were easy to measure. Traditional sponsors fought for what fans saw without knowing what fans did after the game.

Sponsors can no longer afford to buy eyeballs. They need something more engaged.

They need fingertips - it’s right there in the word “digital.” SQWAD’s digital activations let you sell your sponsors your fans’ always-active fingertips, measuring engagement, response, and an average 5-29x return on investment.

The Problem with Current Sponsorship

In-stadium fans used to be a captive audience twice over. They had to attend the game to watch it, and while they were there, they only saw what the stadium showed them. 

This lets sponsors get complacent: slap up some ad boards, measure eyeballs, call it a win for their in-stadium marketing. 

Not anymore. Fans can stream every game at home or just binge on highlights. If they go to the game, they have on-demand entertainment in their pocket. You have to hold their attention or something on their phone will.

Digital sponsorship activations can smooth things between fans and sponsors. SQWAD’s digital activations put your sponsors where the fans are already going - their phones - and provide what the fans are looking for: fun, entertainment, engagement. This moves the sponsorship beyond exposure and eyeballs. Fans will interact with your team and your sponsors from their seats, connecting those brands to the experience they had playing your games.

Digital ad spending is up 15% each year. But what do people like more: ads or games? They can get the ads at home. Your fans came to your stadium. How your sponsors engage them will be part of whether they come back.

Advantages of Digital Sponsorship Activations